my name is
Arushi
Design Researcher
Design Strategist
Arushi
Design Researcher
Design Strategist
RESEARCH → STRATEGY → POSSIBILITY
I research complex systems 
& turn insight into thoughtful experiences 
.
I research complex systems & turn insight into thoughtful experiences .
I research complex systems & turn insight into thoughtful experiences .
Product Designer
London, UK
about me!
so, what do I actually do?
untangling the mess
in the wild
I'm Arushi 
designer, researcher & strategist who gets excited 
about untangling complexity into simple things 
.
I'm Arushi designer, researcher & strategist who gets excited about untangling complexity into simple things .
I'm Arushi designer, researcher & strategist who gets excited about untangling complexity into simple things .
Design Research
Prototyping
Systems Thinking
Strategic Foresight
come explore my work!
SELECTED WORKS
A few problems I’ve researched, untangled and designed my way through.
project 01
Axis Direct
Redesigning complex trading journeys to help investors make faster, more confident decisions.
FINTECH
UX RESEARCH + PRODUCT DESIGN
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Axis Direct
Redesigning complex trading journeys to help investors make faster, more confident decisions.
FINTECH
UX RESEARCH + PRODUCT DESIGN
Image.jpg
Axis Direct
Redesigning complex trading journeys to help investors make faster, more confident decisions.
FINTECH
UX RESEARCH + PRODUCT DESIGN
Image.jpg
project 02
Subzero
Building one shared design language for 50+ digital products at Axis Bank
DESIGN SYSTEMS
ACCESSIBILITY
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Subzero
Building one shared design language for 50+ digital products at Axis Bank
DESIGN SYSTEMS
ACCESSIBILITY
Image.jpg
Subzero
Building one shared design language for 50+ digital products at Axis Bank
DESIGN SYSTEMS
ACCESSIBILITY
Image.jpg
project 03
Seedpod
Helping first-time homebuyers actually understand what they're looking at.
Proptech
0 -> 1
Image.jpg
Seedpod
Helping first-time homebuyers actually understand what they're looking at.
Proptech
0 -> 1
Image.jpg
Seedpod
Helping first-time homebuyers actually understand what they're looking at.
Proptech
0 -> 1
Image.jpg
project 04
Remember Now
From everyday stories during COVID-19 to patterns, systems and possibilities for more socially connected communities.
Design Research
Systems Thinking
Image.jpg
Remember Now
From everyday stories during COVID-19 to patterns, systems and possibilities for more socially connected communities.
Design Research
Systems Thinking
Image.jpg
Remember Now
From everyday stories during COVID-19 to patterns, systems and possibilities for more socially connected communities.
Design Research
Systems Thinking
Image.jpg