Subzero
Case Study: Subzero, Axis Bank’s Design System
Duration
2 years / 2021
Organisation
Axis Bank-Freecharge
Role
Product Designer,
Owner,
ContributorAccord is an illustration system designed to create a consistent, recognisable and emotionally engaging visual language for Axis Bank’s digital platforms.
In a sector like banking, where communication can often feel intimidating and impersonal, Accord brings warmth and clarity through a unified set of illustrations. Developed to solve challenges around scalability, consistency and brand identity, Accord ensures that every visual touchpoint reflects Axis Bank’s values, making the user experience more intuitive, accessible and human.
Goals:
● Establish a unified illustration system that ensures visual consistency across products and platforms.
● Make illustrations more scalable and adaptable to different use cases, from mobile apps to internal presentations.
● Develop a diverse, emotionally resonant set of visuals that align with Axis Bank’s brand tone: welcoming, clear and human.
● Build a ready-to-use asset library and style guide to reduce design effort and maintain brand coherence across teams.